The investment will generate 2,000 direct jobs and over 10,800 indirect jobs in Baja California, Yucatán, Nuevo León, Querétaro, Puebla, the State of Mexico, and Mexico City.
By Once Noticias. Mexican Press Agency.
The Mexican government announced that Grupo Bimbo will invest $2 billion in seven states, generating 2,000 direct jobs and more than 10,800 indirect jobs.
The states benefiting from the investment are Baja California, Yucatán, Nuevo León, Querétaro, Puebla, the State of Mexico (Edomex), and Mexico City (CDMX).
During the “Mañanera del Pueblo” press conference, Ximena Escobedo Juárez, head of the Productive Development Unit and Chief of Staff at the Ministry of Economy, explained that the company aims to modernize over 30 production plants nationwide and expand Grupo Bimbo’s vehicle fleet.
Bimbo Celebrates 80th Anniversary with Investment
José Manuel González Guzmán, CEO of Grupo Bimbo, noted that the company is celebrating 80 years in the country, and this investment program is the best way to mark the occasion.
“We have three goals: to increase our productive, technological, development, and innovation capacities; enhance sustainability in our distribution system and promote a circular economy; and drive shared prosperity for Mexican farmers,” he stated.
The CEO emphasized that 97% of the inputs for their products come from domestic suppliers.
During the morning press conference, he dismissed concerns that U.S. tariff measures would affect their operations, as Bimbo is a strategic partner in both the United States and Canada, and negotiations are still ongoing.
“These are negotiation tactics — that’s how we see them. We have agreements and over 20 years of exporting to the United States, since our Mexican products are in high demand among Mexicans living there. We operate more than 60 bakeries and are the largest bread producer in the United States, with American brands and American workers,” he said.
He concluded that under current agreements with the United States, Bimbo’s Mexico-made products, produced with Mexican ingredients, remain subject to a zero tariff rate.
Related: Grupo Modelo announces US$3.6 billion investment in Mexico
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