In a firm step toward protecting children’s health and promoting consumer well-being, Mexican company Grupo Bimbo has announced it will completely eliminate artificial colorants from all its products worldwide by the end of 2026.
With this decision, Bimbo positions itself at the forefront of the global food industry, prioritizing simpler, more natural and responsible recipes — a clear reflection of its commitment to delivering higher-quality food for millions of families, especially those with children, one of the most vulnerable groups to additive consumption.
Currently, 99% of Bimbo’s daily consumer products —including bread, pastries, tortillas, bagels, and English muffins— are already free of artificial flavors and colors. These categories represent approximately 50% of the company’s global net sales and over 70% of its sales in the United States.
“We continue to move toward our health and wellness goals,” said Rafael Pamias, CEO of Grupo Bimbo. He added that the company has earned international recognition for its efforts in health, sustainability, and social responsibility, strengthening its reputation as an industry benchmark.
The full removal of artificial additives aligns with Bimbo’s commitment to achieve an average global nutritional score of 3.5 out of 5 by 2030, based on international health standards.
This announcement is also backed by the Access to Nutrition Initiative (ATNI), which has recognized Bimbo as one of the top four global food companies for its commitment to improving the nutritional quality of its products.
With this strategy, Bimbo not only reinforces its leadership as a socially responsible company but also responds to a growing demand for safer, more nutritious, and additive-free food — especially crucial in children’s diets.
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