From Paul McCartney to Iron Maiden, Guns n’ Roses, Pink Floyd, and U2, it has been made clear that Mexico is a key destination for world tours. In addition to lucrative monetary gains, it represents a “must” for their tour of Latin America and an indispensable connection with its Latino audience, which has made the country’s entertainment and media industry one of optimal growth.
According to the consulting firm PricewaterhouseCoopers Mexico (PwC), the entertainment industry in Mexico could reach USD 33.655 billion dollars by 2027, after revenues reached USH 29.583 billion in 2024. According to market growth projections, a 13% increase is projected for 2027.
In 2024, 52% of the Mexican population attended a cultural event, an increase of 3.8% compared to last year, according to figures from the 2024 Module on Selected Cultural Events (MODECULT) of the National Institute of Statistics and Geography (INEGI).
Of the population over 18 years of age nationwide, 26.5% attended concerts or live music performances. Of these, 65.1% learned about these events through the internet and social media, 22.9% through television, 19% through radio, and 18.9% through billboards or painted walls, according to data from the INEGI.
Given this, event organizers should take note of changes in advertising for young people, as less than half of the people who attended concerts in 2024 learned about them through television or radio. Consumers who learned about musical events through the internet and social media grew to 65.1% in 2024, compared to 59.8% in 2023.
According to the INEGI, 2024 registered the smallest gender gap in attendance at cultural events. With a difference of 1.1%, men and women are enjoying cultural events and concerts in almost equal proportions. This speaks to a potentially fertile market in the coming years for artists, entertainment, lodging, and amenities companies.
Although the institute reports that concert attendance has not recovered to the levels it experienced before the pandemic, the growth trend since 2021 shows that Mexicans are ready to go out to events again.
World-Class Concerts
It’s not just Mexicans who enjoy these events; foreigners also visit our country to hear their favorite artists. Shakira, Los Bunkers, Katy Perry, Miguel Bosé, Lady Gaga, and many more have already confirmed dates for 2025, and without a doubt, artists of this caliber will attract visitors from all over the world.
One of the reasons why foreigners decide to enjoy a concert in our country is the price, as it is cheaper and easier than traveling to the United States.. Mexico’s immigration policy not only makes this country the sixth most visited by tourists in the world, but also makes it very attractive for singers and companies to organize world-class events.
This would not be possible without the infrastructure to stage amazing shows, including Mexico’s excellent stadiums. For example, in Mexico City, the GNP Stadium (formerly Foro Sol) has a capacity of 62,500. The smaller Palacio de los deportes can hold 17,800 people for a more intimate experience. Added to this are dozens of venues that offer countless concert offerings for smaller bands.
There is simply no better place in the country for a concert than Mexico City. The monumental stadiums are one reason, but the public transportation system is another very important one.
The Integrated Public Transportation System (SITP) offers a variety of accessible transportation options with a single digital payment card. Anyone who has attended a concert knows that using a car or private transportation is not a realistic option, and Mexico City has made efforts for many years to make your trip more efficient and safe.
Mexico Protects Consumers
Complaints against Ticketmaster and practices such as “dynamic pricing” and other scandals surrounding the company have arisen around the world.
In Mexico, Ticketmaster has already had encounters with the Federal Consumer Protection Agency (PROFECO) over issues with duplicate tickets at a Bad Bunny concert in 2022, which ended with Ticketmaster offering refunds to those affected by the sale of duplicate tickets. Actions like this increase consumer confidence in the entertainment industry; you can rest assured your money will be protected against errors or abuses by organizers of mass events.
The projections for the entertainment industry are encouraging, and like any field of opportunity, it requires the collaboration of all three sectors of society: consumers, business owners, and government to position Mexico globally.
Related: Mexico Plans to Boost the Creation of National Video Games
Mexican Press Agency is part of ALMA, which is dedicated to news and information about Mexico and Mexicans in the United States and is a fiscally sponsored project of Social Focus, a 501(c)(3) nonprofit organization based in Redwood City, California.
