Tourism

Mexico concluded its participation as Guest Country at the 46th edition of the Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain, with record-breaking results that reinforced its position as a leading global tourism power. Mexico’s Minister...

Mexico officially launched its participation as Guest country at the International Tourism Fair (FITUR) 2026, unveiling the largest tourism pavilion ever presented by the country at one of the world’s most influential travel industry events. The inauguration...

The state of Baja California Sur updated the amount of the Embrace It tourist fee as of January 1, 2026, increasing it from 470 to 488 pesos per person—or its equivalent in U.S. dollars according to the...

The Mexican government reported that during 2025, the federal tourism assistance program Ángeles Verdes provided support to 665,100 travelers from 75 nationalities, reinforcing its role as a cornerstone of safe and reliable road travel throughout the country....

Mexico’s Ministry of Tourism (Sectur) reported that the state of Nayarit and the Riviera Nayarit continue to strengthen their international standing after being recognized by three leading travel publications — Condé Nast Traveler, Forbes Travel Guide, and...

Mexico recorded a historic surge in international travel during the first 11 months of 2025, welcoming 88.1 million visitors, a 13.8 percent increase compared to the same period in 2024, according to the country’s Tourism Minister Josefina...

Between January and November 2025, a total of 19.5 million people visited museums and archaeological sites across Mexico, according to the country’s Tourism Minister, Josefina Rodríguez Zamora. “The increase in visitors at museums and archaeological sites confirms...

Mexico closed 2025 with an active tourism investment pipeline valued at $36.7 billion, underpinned by 700 projects across 30 states, according to Tourism Minister Josefina Rodríguez Zamora. The portfolio reflects a sharp expansion over the year, with...

Foreign direct investment in Mexico’s tourism sector rose 40.3% year-on-year in the third quarter of 2025, reaching USD 787.6 million, the country’s Tourism Ministry reported. Tourism Minister Josefina Rodríguez Zamora said the increase reflects sustained investor confidence...

The Mexican state of Baja California Sur has confirmed that its mandatory tourist fee for international visitors, known as Embrace It, will remain in effect throughout 2026, as part of a coordinated public–private effort to promote sustainable...