Mexico’s Ministry of Tourism (Sectur) projects that during the Day of the Dead celebrations, national hotel occupancy will exceed 1.6 million tourists between October 27 and November 2, a 2.3% increase compared to last year.
The announcement was made by Josefina Rodríguez Zamora, head of the Ministry of Tourism, who emphasized that Mexico reaffirms its global leadership as a cultural destination, thanks to the depth and vitality of its traditions.
“Day of the Dead is a unique celebration, full of color and joy, where we honor life through our traditions. Nowhere else in the world does such a living and moving celebration exist — one that unites families, inspires millions, and fills us with pride as a nation,” she said.
According to Sectur’s estimates, 73% of visitors will be domestic travelers, while 27% will come from abroad, reflecting the strong international appeal of Mexico’s cultural heritage.
The average hotel occupancy rate for the holiday week is expected to reach 60.8%, a 1.4 percentage points increase compared to 2024, confirming the strength of cultural tourism in the country.
Rodríguez Zamora noted that Mexico City, Cancún, Riviera Maya, Guadalajara, and Monterrey will attract most of the tourist flow, while Acapulco, Puerto Vallarta, and Mazatlán continue to post sustained growth, strengthening regional tourism dynamics.
The Minister reaffirmed Sectur’s commitment to promoting and safeguarding Mexico’s cultural expressions, which make the country a unique destination where heritage, hospitality, and identity converge to offer experiences that transcend borders.
With these figures, the Ministry underscored that the Day of the Dead festivities, beyond their profound symbolic value, have become a powerful driver of tourism and the national economy, generating jobs, attracting visitors, and strengthening Mexico’s cultural pride.
Related: Mexico Reaffirms Its Commitment to Sustainable and Inclusive Tourism
Mexican Press Agency is part of ALMA, which is dedicated to news and information about Mexico and Mexicans in the United States and is a fiscally sponsored project of Social Focus, a 501(c)(3) nonprofit organization based in Redwood City, California.
