The cultural, culinary, and tourism wealth of Mexico arrived in Dallas with the Meet México Roadshow 2025, a promotional event led by the Ministry of Tourism (Sectur) in coordination with the Consulate General of Mexico in that Texas city.
The delegation, headed by Miguel Aguíñiga Rodríguez, Chief of the Innovation, Sustainability, and Tourism Professionalization Unit of Sectur, presented before more than 80 tour operators and travel agents the wide variety of attractions that make Mexico a unique destination in the world.
The delegation included representatives from Puebla, Colima, Nayarit, Guanajuato, Mexico City, as well as from the Maya Train project and the Mundo Maya Group.
During the seminar, Mexico’s cultural and natural heritage was highlighted, offering 193 archaeological sites open to the public, more than 1,400 museums, 177 “Pueblos Mágicos”, unique colonial era cities and villages, 182 Protected Natural Areas, 35 UNESCO World Heritage Sites, and Mexican cuisine, recognized as Intangible Cultural Heritage of Humanity.
Aguíñiga Rodríguez emphasized the strategic importance of Dallas, not only as one of the largest and most dynamic cities in the United States but also due to its proximity to the Dallas-Fort Worth International Airport, the third busiest in the world.
He also noted the extensive air connectivity with key Mexican destinations such as Cancún, Monterrey, Mexico City, Los Cabos, and Guadalajara, served by airlines including Aeroméxico, Viva Aerobus, Volaris, and American Airlines.
“From January to July 2025 alone, there were 13,086 flights from Dallas to Mexico, reflecting the vitality of the tourism flow between both nations,” the official stated.
As part of the agenda, meetings were held with agencies focused on the Hispanic market — including American Airlines Vacations, Travel Byish, Time to Relax Travel, Latino Travel, Dream Travels Agency, Mundo Tours, and AAA Travel Services — to strengthen strategies that will increase the number of visitors traveling to Mexico.
In addition, collaboration mechanisms were explored with the Dallas Sports Commission, Visit Dallas, and authorities from DFW International Airport, in preparation for global events such as the 2026 FIFA World Cup, where Dallas will be a host city and Mexico will serve as co-host.
The delegation also met with American Airlines, represented by José Freig, Vice President of International Operations, where both parties agreed to reinforce their strategic relationship to further consolidate Dallas–Mexico connectivity.
At the same time, new opportunities to attract tourists to Mexico and position the country as a strategic partner in the Texas market were discussed with Visit Fort Worth.
Finally, Aguíñiga Rodríguez was accompanied by a delegation of Sectur officials and state representatives, who reaffirmed their commitment to positioning Mexico as one of the most visited destinations in the world.
Related: Mexico Strengthens Tourism Ties with the U.S. and Canada Through Roadshows
Mexican Press Agency is part of ALMA, which is dedicated to news and information about Mexico and Mexicans in the United States and is a fiscally sponsored project of Social Focus, a 501(c)(3) nonprofit organization based in Redwood City, California.
