Thursday, October 30, 2025 5:29 am

Mexico is on Its Way to Becoming a Creative Powerhouse with Game Conference MX 2025

In the heart of Guadalajara, experts and developers gathered with a single goal: to elevate video game production as a creative industry to the highest level at Game Conference MX (GCMX) 2025.

Experts agree: nowadays, no matter where a video game comes from, everyone can be successful if they create a competitive, high-quality product. Mexico has all the talent to achieve this, and the GCMX offers a place to foster the professionalization of creative work that many are already doing.

For two days, the country’s most important studios gathered under one roof. Amidst controllers, keyboards, and computer mice, these developers, creatives, technicians, and experts shared experiences and advice with colleagues.

Anwar Noriega, CEO and co-founder of Wabisabi Games, receiving a certificate for his participation in GCMX 2025, Guadalajara, Mexico, October 18, 2025. Hans Leguízamo/MxPA.
Anwar Noriega, CEO and co-founder of Wabisabi Games, receiving a certificate for his participation in GCMX 2025, Guadalajara, Mexico, October 18, 2025. Hans Leguízamo/MxPA.

Held on October 17 and 18 at Ciudad Creativa Digital in Guadalajara, Jalisco, GCMX 2025 offered a venue for Mexican and international developers to showcase their projects to a specialized audience.

World-class experts such as Jason de la Roca, business consultant, investor, and ecosystem strategist; Mario Valle, investor and founder of Altered Adventures; and Gerson Da Silva, director of game design at Ironhide Studios, shared advice and answered questions from those in attendance.

Jason de la Roca, business consultant, investor, and ecosystem strategist, during GCMX 2025, Guadalajara, Mexico, October 18, 2025. Hans Leguízamo/MxPA.
Jason de la Roca, business consultant, investor, and ecosystem strategist, during GCMX 2025, Guadalajara, Mexico, October 18, 2025. Hans Leguízamo/MxPA.

From various talks on different areas of video game development to workshops allowing developers to work side-by-side with industry veterans, there’s no doubt that GCMX is a unique space.

“I had the opportunity to come last year and see the quantum leap in size, scale, production level, and guests… I’m truly delighted with the results,” commented Anwar Noriega, CEO and co-founder of Wabisabi Games.

“We are people who want to make games and build a community. We all share the same passion,” Irene Molina, a producer at SUREKSU, a video game development studio in Argentina, told Mexican Press Agency (MxPA). Irene traveled from the southern part of the continent to Guadalajara exclusively to be part of this event.

Erick Ramírez of Unlucky Studios said he was very happy with the event: “I realize the talent is here; I was born here! So much talent, so much quality content, it’s unbelievable. I go to the stands, I ask for their cards, I follow them… this is my dream.”

Erick Ramírez (bottom right) showing off his game Santa’s Hitlist CEO Edition at GCMX 2025, Guadalajara, Mexico, October 18, 2025. Hans Leguízamo/MxPA.

The success of GCMX also attracted public and private sponsors for this edition. The government of Zapopan, the University of Guadalajara, and the government of Jalisco, through the state’s Agency for the Development of Creative and Digital Industries, were some of the public institutions that participated as sponsors.

Private companies also recognized the investment opportunity in the creative video game industry by offering their sponsorship. Brands such as Asus, Minerva Beer, Guardia Fotante, and Xsolla were present at the conference.

Mexico can’t wait to join the world’s largest entertainment industry, and the GCMX knows it. Efforts like this are key to catapulting the country onto the international stage, in the best possible position to compete with developers from all corners of the globe.

Related: Supernova Indie Game Fest: It’s Not Enough to Make Video Games; Mexicans Must Create a National Industry