Mexico’s Ministry of Tourism has announced that the 2025 summer vacation season is expected to yield a record economic impact of $43.9 billion USD (approximately 818.2 billion Mexican pesos) through tourism-related spending. This represents a 4.9% increase compared to the same period in 2024.
Minister of Tourism Josefina Rodríguez Zamora reported that from July 14 to August 31, national hotel occupancy is projected to reach an average of 62.2%, a 2-percentage point increase over summer 2024.
More than 21 million tourists are expected to stay in traditional lodging establishments—a 3.3% increase over last summer. Of these, 76.9% will be domestic tourists, while 23.1% will come from abroad, generating an estimated $2.44 billion USD (around 45.6 billion pesos) in hotel revenue alone.
Rodríguez Zamora also noted that 25 million domestic tourists and more than 2 million international visitors are projected to choose alternative forms of accommodation, such as staying with family or friends, second homes, or rentals via digital platforms.
“Tourism is a key driver of well-being and shared prosperity for our communities,” the Minister explained, encouraging people to rediscover Mexico’s cultural, natural, and culinary richness during this vacation season.
In total, the summer tourism flow is expected to reach 48.3 million visitors, further solidifying the recovery and growth of the national tourism sector.
Related: Mexico Receives Over 9.3 Million International Air Travelers in the First 5 Months of 2025
Mexican Press Agency is part of ALMA, which is dedicated to news and information about Mexico and Mexicans in the United States and is a fiscally sponsored project of Social Focus, a 501(c)(3) nonprofit organization based in Redwood City, California.
