The Mexican Ministry of Tourism (Sectur) and the government of the state of Puebla have signed a General Collaboration Agreement to establish bases and coordination mechanisms to develop strategies, tools, and actions that will strengthen the professionalization and competitiveness of the state’s tourism sector.
Signed in the Magic Town of Cuetzalan by the head of Sectur, Josefina Rodríguez Zamora, and the Secretary of Tourism Development of Puebla, Yadira Lira Navarro, this is expected to be the first of many agreements with other states to promote the professionalization of the sector.
“This is the first of many more agreements that we will sign with other entities of our country. It lays the groundwork for strengthening training, professionalization, and competitiveness in the tourism sector, ensuring that growth translates into well-being for communities,” Rodríguez Zamora stated.
She also explained that the signing of this document adds to the actions promoted by the current administration to ensure that the benefits of tourism reach all members of the value chain, with an emphasis on Indigenous Peoples and Afro-descendants.
Secretary Zamora congratulated the people of Cuetzalan for their upcoming 23rd anniversary of being named a Magic Town, a title they have honored by preserving their culture, keeping their traditions alive, protecting their natural wealth, and offering warm hospitality to visitors.
In this regard, she highlighted that this is a clear example of how tourism can be a driving force for development, social well-being, and shared prosperity when the focus is placed on its local people, history, and heritage.
“Here, where the mist embraces the land and the waterfalls whisper ancestral stories, today we have reaffirmed our commitment to community tourism, to the conservation of our roots, and to the development of our communities and our tourism,” said the Secretary of Tourism.
Rodríguez Zamora and the Governor of Puebla, Alejandro Armenta Mier, who served as an honorary witness, visited the Yohualichan archaeological site, where the head of Sectur stated that these sites are essential symbols of identity and community development, as they attract millions of national and international tourists interested in learning about and exploring Mexico’s ancient legacy.
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