Mexico closed 2025 with an active tourism investment pipeline valued at $36.7 billion, underpinned by 700 projects across 30 states, according to Tourism Minister Josefina Rodríguez Zamora.
The portfolio reflects a sharp expansion over the year, with the number of projects up 48% and total investment rising 67% compared with the previous update released in September. Authorities attributed the growth to coordinated efforts between state governments and the public, private, and social sectors.
Rodríguez Zamora said the investment pipeline has become a central planning tool for the federal government, allowing officials to track where capital is flowing, identify bottlenecks, and help move projects toward execution with regional impact.
The Tourism Ministry said the instrument aligns with Mexico’s General Tourism Law and the National Development Plan 2025–2030, which mandate federal coordination to strengthen tourism infrastructure and competitiveness nationwide.
“This portfolio offers a national snapshot of where investment is taking place, who is investing, and where opportunities exist to strengthen infrastructure, services and attractions,” Rodríguez Zamora said, adding that the strategy aims to position tourism as a driver of shared prosperity.
According to the latest four-month review, investment is heavily concentrated in a handful of destinations. Nayarit accounts for 19% of the national total, followed by Quintana Roo with 17%, Jalisco with 12%, Baja California Sur with 10%, and Guerrero and Nuevo León with 8% each.
The Minister explained that the portfolio reflects the broader development vision promoted by President Claudia Sheinbaum Pardo, which seeks to balance large-scale investment with social and regional benefits.
Rodríguez Zamora urged state governments to continue updating project information, stressing that maintaining an accurate and current investment pipeline is critical for long-term planning and the sustained growth of Mexico’s tourism sector.
Related: Foreign investment in Mexico’s tourism sector jumps 40.3% in Q3 2025
