Mexico’s Ministry of Tourism (Sectur) announced that the country’s Tourism Investment Portfolio has reached $22.04 billion, a 53% increase compared to the first version published in April of this year.
During the presentation of the second version of this tool, Minister of Tourism Josefina Rodríguez Zamora highlighted that the portfolio currently includes 473 tourism projects across 26 states, a 67% increase compared to the 283 projects initially resistered.
“The Tourism Investment Portfolio is a national snapshot that reflects the commitment of state governments and the private sector to the tourism industry. Our goal is to attract more visitors, generate jobs, and strengthen the infrastructure that consolidates Mexico as a competitive international destination,” Rodríguez Zamora explained.
According to the data presented, the five states with the highest projected investment are Nayarit, which accounts for a quarter of the total; Guerrero and Hidalgo, with 11% each; and Jalisco and Quintana Roo, with 9% each.
These states not only lead in investment but also represent strategic tourist destinations that have experienced growth in hotel infrastructure, transportation services, cultural projects, and natural attractions.
Rodríguez Zamora explained that the portfolio is in line with the National Development Plan 2025-2030 and the General Tourism Law, serving as a tool to organize ongoing project information and facilitate decision-making. The central purpose is to attract public, private, and social capital to drive the economy while fostering balanced regional development.
In this regard, the Minister noted that the initiative aligns with the vision of President Claudia Sheinbaum Pardo, who has identified tourism as a driver of Shared Prosperity and one of the main sources of jobs and income for communities.
In April of this year, the Tourism Investment Portfolio reported 283 projects across 20 states, totaling $14.39 billion. Five months later, the second version reflects sustained growth, with 473 projects in 26 states and more than $22 billion committed in investment.
According to Sectur, this increase reflects both investor interest and coordination between state and federal authorities to remove regulatory and administrative barriers that may delay investments.
The Minister also emphasized that tourism in Mexico is not only a source of foreign exchange — with over $28 billion reported in international tourism revenue in 2024 — but also a key sector in generating direct and indirect jobs.
“Each tourism project represents jobs for local communities, opportunities for entrepreneurs, the attraction of international visitors, and, in many cases, the possibility of rescuing and revaluing our country’s cultural and natural heritage,” Rodríguez Zamora noted.
Finally, Sectur reiterated its invitation to state governments to continue actively participating in the integration of the Tourism Investment Portfolio, with the goal of maintaining it as a dynamic tool that provides certainty to investors and transparency in project monitoring.
“The portfolio is not just a list of projects; it is a strategic map that makes it possible to identify trends, areas of opportunity, and specific needs so that tourism continues to be a pillar of economic and social development in Mexico,” Rodríguez Zamora concluded.
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