Mexico experienced a record summer tourism season in 2025, surpassing all projections for the vacation period between July 14 and August 31, according to the Ministry of Tourism (Sectur).
Minister of Tourism Josefina Rodríguez Zamora reported that tourist spending reached 829 billion pesos (approximately USD 48 billion), a 6.3% increase over 2024.
During this period, 21.45 million tourists stayed in hotels across the country, a 4.5% increase from last year. Nationwide hotel occupancy averaged 63%, up 2.8 percentage points compared to 2024.
“These results are the product of collective effort, coordination across all levels of government, and above all, the people of Mexico who make our country a unique destination capable of offering world-class tourism services. As President Claudia Sheinbaum Pardo has emphasized, tourism must be a tool to build shared prosperity and development, with the active participation of communities and strong institutional support,” Rodríguez Zamora said.
The Minister highlighted the government’s commitment to strengthening the community-based tourism model, which directly involves local communities in tourism offerings to ensure that economic and social benefits are distributed equitably.
Rodríguez Zamora also recognized the joint efforts behind the 2025 Summer Vacation Operation, coordinated by Ángeles Verdes highway assistance patrols, the Federal Consumer Protection Agency (Profeco), the Ministry of the Navy, and the National Guard, among others. Their work, she said, was essential in providing safety and confidence to both domestic and international visitors.
With these record-breaking figures, Mexico reaffirms its position as one of the world’s leading tourist destinations, consolidating tourism as a key driver of economic growth and social development.
Related: Mexico Surges as the Second Most-Visited Tourist Destination in the Americas
Mexican Press Agency is part of ALMA, which is dedicated to news and information about Mexico and Mexicans in the United States and is a fiscally sponsored project of Social Focus, a 501(c)(3) nonprofit organization based in Redwood City, California.
