The Mexican state of Baja California Sur has confirmed that its mandatory tourist fee for international visitors, known as Embrace It, will remain in effect throughout 2026, as part of a coordinated public–private effort to promote sustainable tourism and environmental protection.
State authorities announced that the program will continue under the framework One Single Voice, a collaborative strategy supported by government institutions and the tourism industry to provide clarity and certainty to travelers planning visits to Baja California Sur. The fee is authorized under Article 129 B of the state’s Finance Law and applies to foreign visitors aged 12 and older.
For 2025, the fee is set at 470 Mexican pesos per person—approximately USD $25, depending on the exchange rate—and must be paid exclusively online. The same structure will remain in place in 2026. Travelers can complete the payment either before arriving or during their stay through the official platform, which generates a digital certificate with a unique QR code that may be requested at airports or land entry points.
The fee applies to international travelers entering through land border crossings or through airports in Los Cabos, Cabo San Lucas, La Paz, and Loreto.
Authorities emphasize that payment is mandatory and that the fully digital process offers a secure, centralized system designed to simplify compliance for visitors.
Under the One Single Voice initiative, the state government and private-sector partners deliver a unified message to travelers: paying the tourist fee directly supports environmental conservation, tourism infrastructure improvements, and social and cultural projects across Baja California Sur. Officials say the model aligns the destination with a growing international trend in which travelers contribute more directly to preserving the places they visit.
The digital payment system is administered by Tourist Tax Mexico, which manages the platform using global technology specialized in tourism tax collection and regulatory compliance.
“Clarity in travel requirements makes a real difference for international visitors,” said Hugo Chapoy Córdova, director of revenue at Tourist Tax Mexico. “Our commitment is to keep the process secure, simple and accessible for those choosing Baja California Sur.”
Tourism indicators suggest the state enters 2026 with strong momentum. According to the state’s tourism and economic authorities, hotel occupancy during the year-end holiday season averages above 70 percent statewide, led by Comondú at 89 percent, followed by Los Cabos at 72 percent—peaking at 79 percent during the holidays—La Paz at 66 percent, Loreto at 58 percent and Mulegé at 54 percent.
Air connectivity has also expanded. Between January and November 2025, Baja California Sur received 4.1 million air passengers, a 2.1 percent increase compared to the same period in 2024. International travelers accounted for 53 percent of arrivals, while domestic passengers represented 47 percent.
Tourism-related economic activity continues to rise as well. From January to October 2025, the state recorded 23.7 billion pesos (USD 1.32 billion) in tourism revenue, a 14.3 percent increase year over year. Authorities project total tourism revenue could approach 28 billion pesos (USD 1.56 billion) by the end of 2025, driven by strong activity in November and December.
Officials said all revenue collected through Embrace It will continue to be reinvested locally, reinforcing Baja California Sur’s position as a destination committed to sustainability, transparency and long-term tourism development.
More information is available at the official website: https://embraceit.bcs.gob.mx/
