Latest · July 22, 2026
World Cup Generates $3.73 Billion and More Than 130,000 Jobs in Mexico
The 2026 World Cup generated an estimated $3.73 billion in economic activity across Mexico City, Guadalajara and Monterrey.
Section
Tourism
Destinations, travel and the business of visiting Mexico.
México Invita: The App Aiming to Guide More Than 2 Million Tourists During the 2026 World Cup
The new “México Invita” app seeks to become the digital guide for the more than two million tourists expected to visit the country during the 2026 FIFA World Cup.
Sonora puts Mexico among the world’s top culinary destinations, according to National Geographic
Amid deserts, mountains, and ancient agave traditions, the Mexican state of Sonora was included by National Geographic in its prestigious Best of the World 2026 list.
Mexico receives 4.8 million cruise passengers in 2026 and strengthens its maritime tourism industry
Mexico continues consolidating itself as one of the leading cruise tourism powers in Latin America.
Jalisco Consolidates Its Position as a Global Tourism Powerhouse With More Than 12.7 Million Visitors
Jalisco is seeking to consolidate itself as one of Latin America’s major tourism engines and one of Mexico’s
Tlaxcala Prepares Firefly Season, One of Mexico’s Most Iconic Natural Spectacles
Thousands of tiny lights shining through the forests of Tlaxcala will light up again this summer as part of Firefly Season 2026.
Mexico City leads global friendliness ranking and tacos conquer street food
Mexico City added two new reasons for international pride after being ranked as the friendliest city in the world, while tacos topped the list of the most famous street food on the planet.
Mexico Air Travel Surpasses 122 Million Passengers in 2025
Mexico’s Minister of Tourism Josefina Rodríguez Zamora reported that the country’s regular air transportation system moved 122.4 million passengers in 2025, a 2.4% increase over 2024, underscoring the resilience and growth of Mexico’s tourism and aviation sectors.
Mexico Strengthens Its Global Tourism Leadership After Historic Turn as FITUR 2026 Guest Country
Mexico concluded its participation as Guest Country at the 46th edition of the Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain, with record-breaking results that reinforced its position as a leading global tourism power.
Mexico Makes a Strong Statement at FITUR 2026 with the Largest Tourism Showcase in Its History
Mexico officially launched its participation as Guest country at the International Tourism Fair (FITUR) 2026.
Baja California Sur adjusts its Embrace It tourist fee and strengthens its sustainability strategy
The state of Baja California Sur updated the amount of the Embrace It tourist fee as of January 1, 2026, increasing it from 470 to 488 pesos per person.
Mexico Strengthens Road Travel Safety: Ángeles Verdes Assisted Over 665,000 Travelers from 75 Nationalities in 2025
The Mexican government reported that during 2025, the federal tourism assistance program Ángeles Verdes provided support to 665,100 travelers from 75 nationalities.
Nayarit named among the world’s must-visit destinations for 2026
Mexico’s Ministry of Tourism (Sectur) reported that the state of Nayarit and the Riviera Nayarit continue to strengthen their international standing after being recognized by three leading travel publications
Mexico Sets New Tourism Record With 88.1 Million Visitors in First 11 Months of 2025
Mexico recorded a historic surge in international travel during the first 11 months of 2025, welcoming 88.1 million visitors, a 13.8 percent increase compared to the same period in 2024.
Museums and archaeological sites confirm cultural boom in Mexico with 19.5 million visitors
Between January and November 2025, a total of 19.5 million people visited museums and archaeological sites across Mexico.
Mexico wraps up 2025 with $36.7 billion tourism investment pipeline
Mexico closed 2025 with an active tourism investment pipeline valued at $36.7 billion, underpinned by 700 projects across 30 states.
Foreign investment in Mexico’s tourism sector jumps 40.3% in Q3 2025
Foreign investment in Mexico’s tourism sector rose 40.3% year-on-year in the third quarter of 2025.
Mexico’s Baja California Sur to keep mandatory tourist fee for international visitors in 2026
The Mexican state of Baja California Sur has confirmed that its mandatory tourist fee for international visitors, known as Embrace It.
Sectur Launches National Winter Vacation Operation 2025 to Ensure Safe Travel Across Mexico
Mexico’s Ministry of Tourism (Sectur) has officially launched the National Winter Vacation Operation 2025, a nationwide strategy aimed at ensuring the safety
Sectur Forecasts Nearly 5 Million Tourists During the 2025–2026 Year-End Holiday Season
Mexico’s Ministry of Tourism (Sectur) estimates that 4.96 million domestic and international tourists will be staying in hotels during the 2025–2026 year-end holiday season.
Mexico City Sees Highest Hotel Price Increases Ahead of 2026 World Cup, Turns to Tourist Rentals
Mexican Association of Tourist Lodging (AMVITUR) warned that hotel rates in the capital for the 2026 FIFA World Cup have surged to four times the current average.
Sectur celebrates Mexico’s culinary legacy at the 'Cocina que despierta' book launch
Minister of Tourism Josefina Rodríguez Zamora presented the second edition of the book Cocina que despierta: el poder de la herencia (Awakening Cuisine: The Power of Heritage). Photo: Sectur
Michoacán launches 'Tata Pancho,' the first tourism-focused artificial intelligence tool created in Mexico
Within the framework of the Plan Michoacán for Peace and Justice, the Government of Mexico and the Government of Michoacán presented “Tata Pancho,” the first
Tourism in Mexico generates more jobs and surpasses pre-pandemic levels
Mexico’s tourism sector continues to gain ground as one of the most dynamic engines of the national economy.
Winter in Michoacán: Monarch Butterflies, Christmas Traditions, and a Perfect Gateway in Morelia
Michoacán welcomes winter with two of its most iconic seasons: the arrival of the monarch butterfly migration and the beginning of Christmas festivities.