Museums and Archaeological Sites in Mexico Receive 15.9 Million Visitors in 9 Months

Mexico’s Minister of Tourism Josefina Rodríguez Zamora reported that from January to September 2025, the country’s archaeological sites and museums jointly registered 15.9 million visitors.

The head of the Ministry of Tourism noted that this figure reflects national and international interest in learning about Mexico’s historical heritage, as well as the boost that this administration, led by President Claudia Sheinbaum Pardo, has given to cultural and community-based tourism as a tool for Shared Prosperity.

“These venues not only attract tourism, but they act as engines that stimulate local economies, increase revenue in communities, and reinforce cultural pride and identity,” she emphasized.

Rodriguez Zamora indicated that during the first nine months of 2025, archaeological sites received 7.4 million visitors, of whom 64 percent were national and 36 percent foreign, a 2.6 percent increase compared to the same period in 2024.

During the same period, the country’s museums registered 8.5 million visitors, with a composition that was mostly national — 89 percent — and 11 percent foreign visitors. This figure is 16.9 percent higher than in 2024 and 2.6 percent above 2019 levels, confirming the sector’s recovery and the importance of cultural spaces within the country’s tourism offerings.

“The increased arrival of visitors directly strengthens community tourism, as it generates new opportunities for local guides, artisans, traditional cooks, cooperatives, and cultural enterprises around the nation’s archaeological sites and museums,” she said.

Rodríguez Zamora reported that the museums with the highest number of visitors between January and September 2025 were the National Anthropology Museum, with 43 percent of the total; the National History Museum, with 24 percent; and the Templo Mayor Museum, with 4 percent.

The archaeological sites with the highest number of visitors during the first nine months of the year were Chichén Itzá, with 1.7 million; Teotihuacán and its Site Museum, which received 1.2 million; and Tulum, which registered 809,000 visitors.

“We will continue promoting coordinated actions with communities, the National Institute of Anthropology and History (INAH), local governments, and the tourism sector to ensure the conservation of the country’s heritage, improve visitor management, and strengthen community projects, ensuring that the growth of cultural tourism benefits the families and areas where it takes place,” she concluded.