International Tourists Spend More in Mexico: Consumption Rises 3.3% in First Quarter of 2025

Spending by international tourists in Mexico increased 3.3% during the first three months of 2025 compared to the previous quarter, according to the Ministry of Tourism (Sectur).
This indicator, known as Inbound Tourism Consumption, includes lodging, food, transportation, recreational activities, shopping, and other services.
Figures from the Quarterly Indicators of Tourism Activity (ITAT), published by the National Statistics Institute (INEGI), show that Tourism GDP grew by 0.3% compared to the fourth quarter of 2024, maintaining a steady recovery in the sector.
By components of Tourism GDP, goods —such as handicrafts, food, beverages, and other products— increased by 0.9%, while services —including lodging, transportation, and recreation— rose by 0.2%. Domestic Tourism Consumption, which includes spending by both domestic and international tourists, grew by 0.6% in real terms.
“Mexico continues to consolidate itself as a global tourism powerhouse, and tourism remains a key driver of the national economy. The growth in inbound consumption reflects a positive trend, showing that we are not only attracting more international visitors, but that their experience in our country generates value, jobs, and opportunities for everyone,” said Minister of Tourism Josefina Rodríguez Zamora.
The head of Sectur stated that “in tourism, no one is left behind,” emphasizing the commitment to continue strengthening tourism as a true generator of shared prosperity.
Rodríguez Zamora stressed that the growth in inbound consumption is particularly encouraging, with an increase of more than 3%, meaning that international visitors are spending more during their stay in the country.
“This not only strengthens the national economy, but also generates more opportunities for those who depend on tourism. In addition, the latest INEGI data confirm a record reduction in income inequality among Mexican families,” she said.
Sectur pointed out that the increase in consumption of tourism-related goods and services boosts regional development, benefits communities and small producers, and reinforces the role of tourism as a strategic driver of the national economy.
Related: Mexico Strengthens Measures to Protect Children in the Tourism Sector with Updated Code of Conduct
More from Tourism
All stories →Tlaxcala Prepares Firefly Season, One of Mexico’s Most Iconic Natural Spectacles
Thousands of tiny lights shining through the forests of Tlaxcala will light up again this summer as part of Firefly Season 2026.
Mexico City leads global friendliness ranking and tacos conquer street food
Mexico City added two new reasons for international pride after being ranked as the friendliest city in the world, while tacos topped the list of the most famous street food on the planet.
Mexico Air Travel Surpasses 122 Million Passengers in 2025
Mexico’s Minister of Tourism Josefina Rodríguez Zamora reported that the country’s regular air transportation system moved 122.4 million passengers in 2025, a 2.4% increase over 2024, underscoring the resilience and growth of Mexico’s tourism and aviation sectors.


