No more American coffee! Mexico presents the campaign 'Order a Mexican coffee'

With the aim of highlighting national identity, promoting the consumption of Mexican coffee, and supporting local producers, the Ministry of Tourism and the Ministry of Agriculture and Rural Development have launched the campaign “Order a Mexican coffee”.

The initiative, which is supported by the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur), invites business chambers, associations, service providers, and the population in general to join the campaign, which also seeks to promote purchases of Made in Mexico products.

Minister of Tourism Josefina Rodríguez Zamora said that her ministry will work closely and intensively with Concanaco Servytur on a national campaign to promote the change of name from “American coffee” to “Mexican coffee”.

This, she said, is not limited to a change of name, but also promotes and encourages a renewed appreciation of the hard work of local producers and highlights the exceptional quality of coffee produced in Mexico, which is recognized worldwide.

Among other objectives of the campaign, she emphasized the development of advertising strategies that emphasize the quality and diversity of Mexican coffee, to encourage its conscious and responsible consumption.

The initiative also seeks to facilitate marketing and publicity channels for Mexican coffee growers, as well as the organization of workshops and events that provide information on the different varieties of Mexican coffee, methods of preparation, as well as the cultural and economic benefits of consuming national products.

Rodríguez Zamora emphasized the importance of coffee in Mexico, given that approximately 709,548 hectares are used for growing the product in 14 states, mainly in Chiapas, Oaxaca, Puebla, and Veracruz.

“Mexico is one of the countries with the greatest coffee production after Brazil, Colombia, Indonesia, Vietnam, among others, with a volume that ranges from 4 to 5 million sacks per year,” he emphasized.

She added that Mexico is the 11th largest coffee producer in the world and the ninth greatest exporter, mainly to the United States, which confirms the important commercial relationship that exists between the two countries.
She invited Mexicans to travel along some of the many coffee routes in Mexico, mentioning the Coffee Route in Chiapas, the Coffee Route in Coatepec, Veracruz, and the Coffee Agrotourism Route in Puebla, and see the wonderful and historic coffee farms, where visitors can learn about the production processes and enjoy sample tastings and guided tours of coffee plantations.

Rodriguez Zamora urged the media to join this initiative and promote the consumption of domestically produced coffee, as it can reach an important section of the public, with its different segments and audiences.
The head of the Ministry of Tourism was pleased that Acapulco became the first city in Mexico to invite restaurants and cafés to change the name of “American coffee” to “Mexican coffee”. With this in mind, the National Chamber of Commerce, Services and Tourism called on more than 2,800 establishments to join this initiative.

“We are going to start raising awareness. In Acapulco we are beginning the first stage with 2,800 restaurants, we hope to add more to this process of replacing the name of American coffee with Mexican coffee. Let’s support our own, because the aroma and flavor of Mexico are in every cup,” said the president of Canaco-Servytur Acapulco, Alejandro Martínez Sidney.

Related: Mexico launches ‘La Gran Escapada’ (The Great Getaway), offering tourists great discounts on travel