Among Vineyards and Tradition: Mexico Celebrates Wine Week

Mexican wine is not only to be sipped—it is lived, celebrated, and embraced as a driver of tourism and economic development. With this spirit, Mexico’s Ministry of Tourism (Sectur) announced the Mexican Wine Week, which will take place from October 7 to 12, featuring a program that blends tradition, culture, and growth opportunities for thousands of families across the country.

On behalf of Tourism Minister Josefina Rodríguez Zamora, the head of the Unit for Innovation, Sustainability, and Professionalization of Tourism, Miguel Aguíñiga Rodríguez, emphasized that this celebration seeks to honor viticulture as a symbol of national identity and, at the same time, showcase the unique character of Mexican wine to the world.

“It will be a date to honor the tradition and the promising future of the wine industry, a symbol of identity, culture, and economic development for our country and for the thousands of Mexican families who depend on it,” said Aguíñiga, noting that viticulture generates more than 500,000 jobs and strengthens regional economies.

Far from being exclusive to Baja California—which accounts for nearly 70% of production—Mexican viticulture now spans more than 17 states, including Coahuila, Querétaro, and Guanajuato, with 9,700 hectares of vineyards.

Currently, Mexico produces about 30% of the wine it consumes, and its quality has gained international recognition, amassing over 2,500 international medals.

The phenomenon of wine tourism has transformed regions once overlooked into genuine tourist hubs. In 2024, Querétaro welcomed nearly one million visitors to its vineyards, while Baja California attracted 860,000 wine enthusiasts.

For Salomón Abedrop López, president of the Mexican Viticulture Council (CMV), Mexican wine has become the second-largest employer in the agricultural sector, generating quality jobs and fostering strong community ties. Meanwhile, Claudia Ramírez, executive president of CANIRAC, highlighted the alliance between wine and gastronomy.

“Every glass of wine that reaches the table represents the effort of thousands of families in the vineyards, the creativity of those who produce it, and the pride of those who enjoy it. Our commitment is to continue strengthening this value chain, which not only boosts the economy but also consolidates wine as a cultural and identity driver for Mexico,” she said.