Mexico Steps Up Efforts to Safeguard Tourists’ Rights and Raise Quality Standards in the Tourism Industry

Mexico’s Ministry of Tourism (Sectur) and the Federal Consumer Protection Agency (Profeco) have reached an agreement with representatives of the hotel sector to implement strategic actions aimed at strengthening compliance with the Federal Consumer Protection Law, raising the quality of tourism services, and consolidating visitors’ confidence in the country.

In a meeting led by Minister of Tourism Josefina Rodríguez Zamora and Federal Consumer Protection Attorney Iván Escalante Ruiz, preventive measures were presented to improve competitiveness and avoid sanctions that could affect the operation and reputation of tourist destinations.

“Tourism is trust, quality, and inclusion. This government’s vision is to work hand-in-hand with the private sector, because without you, tourism is not possible,” Rodríguez Zamora emphasized.

The officials outlined strategies that include training programs, a complaints mailbox for inter-agency response, and the 2025 National Tourism Self-Verification Campaign, whose registration deadline has been extended to August 30. This voluntary mechanism allows service providers to evaluate and transparently demonstrate their regulatory compliance.

Escalante Ruiz noted that Profeco continuously monitors, inspects, and verifies hotels, travel agencies, and airlines to ensure that tourism experiences are “fair, safe, and of high quality.” He added that the hotel sector maintains a 75% conciliation rate—one of the highest in resolving consumer complaints.

“Our goal is to protect and defend consumer rights while contributing to the growth of the tourism sector within a framework of fair competition,” the attorney stated.

The meeting was attended by representatives of the country’s main hotel associations and chains, as well as tourism sector leaders, both in person and virtually. The dialogue helped define joint actions to boost industry growth and ensure that Mexico is projected as a global tourism powerhouse, recognized for its seriousness and service excellence.